Tag: Service Design
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Designing away digital mess
Have you ever found yourself frustrated by how complex and messy our digital society has made what were previously quite simple tasks? Take paying for parking your car. Once there were simple cash ticket machines (or even someone in a cabin at the entrance). Pay, display the ticket; job done. Now there may still be…
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Designing for Futures
Designing for Futures: Building a Blueprint for Human Potential by Rachel A.Wood. In a world where every moment counts, our early experiences and continuous support shape not only individual destinies but the fabric of our communities. This blog is a tribute to David Farrington’s life course approach and builds upon the ground breaking insights of…
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Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’
Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’ By: Rachel A.Wood. In my work as a designer, I use and talk about ‘the art of the possible’ (AoP) and the ‘Jobs-to-be-Done’ (JTBD) method very often. This is mainly because I have found that they are particularly useful in creating and sustaining a…
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Decoding Design Psychology
A journey through the intersections of design and the mind by Rachel A.Wood There are different estimates of the number of designers who come from a psychology 𝚿 background, but in human centred design – estimates are likely to be around 10-20%. Being as I am passionate about psychology (which much of my past education…
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Designing the ‘Fry Equation’
Harmonising purpose: exploring the ‘Fry Equation’ and bridging the gap between reform and service design by Rachel A.Wood. Whilst undertaking some literature searches for my design research project, I started to look at significant figures who have worked tirelessly to design, reform, and transform the criminal justice system for mothers in the UK. I…
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The journey to service co-design
“Inside Mum” – The journey to service co-design in parenting education with practitioners, and women who have experience of the Criminal Justice System I first started looking at research with the Open University in Criminal Justice in the late 1990s, when I encountered a powerful reader text by Anne Worrall (1990) about the experience of…