Second Life Needs Pyramid

maslow1.jpgMore notes on the ‘Creating Second Lives’ conference in Bangor.

http://nieci.bangor.ac.uk/conf/?q=en/content/abstracts

Astrid Ensslin, one of the organisers of the conference, reported on a very interesting piece of research, adapting Maslow’s hierarchy of needs from the real world to the virtual world.

Maslow identified that people have to prioritise their physical suvival needs and their need for safety and security, before attending to their social needs, need for self esteem and need for self actualisation.

Astrid carried out interviews to find out what a similar pyramid would look like for avatars and came up with a very different list, which would be very useful to people creating an in-world environment. Unfortunately, I didn’t take notes quickly enough to record her version – so I’ll have to wait until she publishes her research 🙁

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