The third resource I have to study is a press release from VNU. ‘Why do award-giving bodies value innovation?’ is the question i the course materials.

Well, remembering VNU as a company not concerned with quality or development but only interested in the money – I’d say they value innovation because it gives them an opportunity to make money.

Innovation means VNU can sell advertising space to the innovators. Then they can sell advertising space to their competitors. Then they can cobble together some editorial on the innovation so that people buy the magazine and they can tell advertisers that they have a healthy circulation.

Also, if you give someone an award they tend to mention it a lot, so VNU gets mentioned a lot.

Cynical? Moi?