This post was originally contributed to the Isotope repository on 14th August 2008 by Eric Jensen at the University of Warwick and has been reposted here.
Dr Eric Jensen, University of Warwick
Activity description
Traditionally used by market researchers and social scientists to identify a range of interpretations on a topic of interest, focus groups have recently been adapted by at least two independent teams of public engagement practitioners with the aim of generating dialogue about robotics and health. This article describes the mechanics of planning, design and moderation of focus-group based public engagement events, making reference to these two cases, which were evaluated as part of the Isotope project.