
In this post, one of a series of Scholarship focussed blog posts, authors Ximena and Gerry talk about their recent research project exploring the emotional impact of providing students with Video feedback on their written work. The OU – like so many other institutions – has its own quirky language and so I have editorialised to help someone who is unfamiliar with the OU to make sense of some of the highly specialised language OU colleagues use.
Written by: Ximena Arias-Manzano [email protected] & Gerry Howley [email protected]
Video feedback for TMAs : The emotional impact of hearing the tutor
(TMA is an abbreviation for Tutor Marked Assessment, a formative assessment provided in response to students formal submission of course work, marked by their tutor rather than someone external to their course).
In the context of a distance learning University, this is feedback written by a tutor who had had little direct contact with a student on their course.
The project focuses on tutors using video feedback for a range of assessments. Triangulation of quantitative and qualitative data are brought together to illustrate the beneficial effect that video feedback can have on accessibility, personalisation, engagement, and the tutor student relationship
Having this opportunity [to receive video feedback] brought a humanity to the feedback and made a huge difference in [my] circumstances. It did encourage me to ask questions more and definitely made me engage more with the module. I thoroughly enjoyed it all.
For the majority of students on the project, video feedback is shown to be a highly effective tool that improves accessibility, personalisation, engagement, and the tutor-student relationship. Most tutors found providing video feedback an efficient, enjoyable and beneficial alternative to written only feedback.
What was the project about?
This project was about providing an opportunity to a team of LAL ALs (LAL refers to the school of Languages and Linguistics, ALs refers to Associate Lecturers) to experiment with innovative ways of giving feedback on their students formally submitted written work. Exploring the use of screencast technology, ALs were able to develop their own style of feedback creating an interactive approach. The production of video feedback in a guided environment where ALs had the opportunity to be trained and to receive comments from their peers to continue improving the use of screencasts in a more effective way when correcting assignments. The emotional impact of hearing the tutor and receiving more personalised feedback has been the focus of this scholarship project. The reflection and feedback collected from tutors and their students will form the basis of our final report.
What were the findings?
From focus group participants/mentors…
Student questionnaire:
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- Students overwhelmingly welcomed the new approach to feedback
- 77% of 81 students who responded to the feedback questionnaire stated they preferred video feedback to text-only feedback.
- 91% felt video feedback helped them understand their weaknesses and strengths more than text-only.
- 91% said video feedback made them feel they had a closer relationship with their tutor.
- However, positive outcomes are shown to be dependent on the approach of the tutor. So, adequate training and monitoring will be important moving forward.
A key topic that came out of both student and tutor feedback relates to the isolation of teaching/studying online. Using video feedback felt highly personalised and made them feel more connected to their tutor/students.
Student comments:
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- ‘It felt like I was sat in a one-to-one session with my tutor’.
- ‘I felt a part of a community of students and a university. Not like studying alone far away from everyone else going through text on the screen’.
- ‘It made me feel more encouraged and part of the community. Distance learning can be very isolating at times and this personalised visual feedback helped with that.’
Tutor testimonials:
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- “My marking is more enjoyable now (less isolated) and I feel I am having a conversation with students”.
- “All in all, the project really (re) opened up my eyes to what can be achieved online without being a tech expert”.
Tutors reported on their feelings when preparing the feedback and appearing on a webcam, but also the positive feelings of easing their isolation.
Tutors found it a positive learning experience to develop alternative and innovative ways of giving feedback. After the initial hurdle with technology and trial and error period, they felt more confident, and some decided to use this way of giving feedback in all the modules they teach.
We learned that…
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- Tutors have seen the potential of video feedback for positive outcomes for their students, as well as helping them to feel closer to their students. This is something that has been missing over recent years due to organisational changes within the OU teaching structure as well as the disruption caused during COVID.
- Students’ reactions to video feedback also demonstrate its effectiveness in terms of closing the gap in the student tutor relationship, which in turn can increase engagement and accessibility.
- The enthusiasm we have seen from the ALs who took part in the project as well as module teams and tutors who have not yet been involved is testament to the potential of video feedback being used much more widely in the future. This is the primary focus of our next steps.
What next?
The project’s next steps are to create a group of champions from those who took part in the project. This team of champions will be trained as trainers to cascade down their knowledge and expertise to Associate Lecturers in LAL from 23J onwards. (23J refers to September 2023) We have already received interest from two Module Chairs re. using video feedback on their modules and we will be rolling out the training to their ALs (AL = Associate Lecturers) in time for 23J TMAs.
A long-term future plan would be to also expand the delivery of SD sessions to ALs university-wide. The team of champions will also have the role of creating a “Guide to good practice” to be discriminated across the OU to form an integral part of the training for the use of video feedback in TMAs.


I have been an Associate Lecturer at the Open University since 2002, tutoring mainly English language modules. I live in Stourbridge in the West Midlands with my husband, two adult children and three Romanian rescue (street) dogs. My recent EdD and my current research interests concern the multiple perspectives around feedback practices around assessed writing in HE. This is my first venture into blogging, and I am looking forward to this creative space, where colleagues can share, debate, and discuss issues arising around their research.
Jo Strang is a Staff Tutor in Social Work at the OU and a second year EdD student. Jo is qualified as a social worker, reflexologist and Emotional Freedom Techniques (EFT) practitioner and has worked in Higher Education as a lecturer since 2010. Her research combines her professional interests and aims to explore social work students’ experiences of learning about EFT, a self-help tool often more easily referred to as ‘acupuncture without needles’. This simple tapping technique can reduce the fight-flight response to situations we experience as challenging and assist in processing a variety of emotions.

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