Professor Gordon Liu

The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises (2024-02)
Liu, Gordon; Chen, Yantai and Ko, Wai Wai
Industrial Marketing Management, 117 (pp. 131-147)

Service innovation in business ecosystem: The roles of shared goals, coopetition, and interfirm power (2023-01)
Liu, Gordon; Aroean, Lukman and Ko, Wai Wai
International Journal of Production Economics, 255, Article 108709

Organisational Capabilities and Small And Medium Sized Firms’ Attainment Of Innovation Outcomes: The Moderating Roles Of Exports And Formal Business Networks (2022-06-28)
Liu, Gordon; Liu, Weixi and Ko, Wai Wai
International Journal of Operations and Production Management, 42(7) (pp. 1022-1060)

Disentangling Effects of Subjective and Objective Music Characteristics in Advertising (2022-03-17)
Liu, Gordon; Abolhasani, Morteza and Hang, Haiming
European Journal of Marketing, 56(4) (pp. 1153-1183)

Organizational Capabilities and SME Exports: The Moderating Role of External Funding Intentions and Managerial Capacity (2022)
Ko, Wai Wai (Joyce); Liston-Heyes, Catherine; Liu, Weixi; Liu, Gordon and Cowling, Marc
Small Business Economics, 58 (pp. 247-261)

Power, shared goals and supplier flexibility: a study of the HUB-and-spoke supply chain (2022)
Liu, Gordon; Aroean, Lukman and Ko, Wai Wai
International Journal of Operations and Production Management, 42(2) (pp. 182-205)

Proactive Environmental Strategy, Foreign Institutional Pressures, and Internationalization of Chinese SMEs (2021-10)
Ko, Dr. Wai Wai; Chen, Prof. Yantai; Chen, Dr. Cheng-Hao Steve; Wu, Dr. Meng-Shan Sharon and Liu, Prof. Gordon
Journal of World Business, 56, Article 101247(6)

Harmonious Workplace Climate and Employee Altruistic Behavior: From Social Exchange Perspective (2021-03-10)
Bui, Hong; Liu, Gordon; Ko, Wai Wai and Curits, Amy
International Journal of Manpower, 42(1) (pp. 95-112)

To measure or not to measure? An empirical investigation of social impact measurement in UK social enterprises (2021)
Liston-Heyes, Catherine and Liu, Gordon
Public Management Review, 23(5) (pp. 687-709)

IT-based product innovation strategies for small firms (2020-10-10)
Ko, Wai Wai (Joyce); Chen, Cheng-Hao; Liu, Gordon; Bang, Nguyen and Sachiko, Takeda
Information Technology & People, 33(6) (pp. 1489-1514)

Promoting employee entrepreneurial attitudes: an investigation of Chinese state-owned enterprises (2020)
Liu, Gordon; Rong, Ke and Ko, Wai Wai
International Journal of Human Resource Management, 31(21) (pp. 2695-2713)

The Transformation from Traditional Nonprofit Organizations to Social Enterprises: An Institutional Entrepreneurship Perspective (2020)
Ko, Wai Wai and Liu, Gordon
Journal of Business Ethics, 171 (pp. 15-32)

A Business Ecosystem Perspective of Supply Chain Justice Practices: A Study of a Marina Resort Supply Chain Ecosystem in Indonesia (2019-12-06)
Liu, Gordon; Aroean, Lukman and Ko, Wai Wai
International Journal of Operations and Production Management, 39(9/10) (pp. 1122-1143)

Social Entrepreneurial Passion and Social Innovation Performance (2019-08-01)
Ko, Wai Wai; Liu, Gordon; Wan Yusoff, Wan Toren and Che Mat, Che Rosmawati
Nonprofit and Voluntary Sector Quarterly, 48(4) (pp. 759-783)

How Information Technology Assimilation Promotes Exploratory and Exploitative Innovation in the Small- and Medium-Sized Firm Context: The Role of Contextual Ambidexterity and Knowledge Base (2019-06-02)
Ko, Wai Wai and Liu, Gordon
Journal of Product Innovation Management, 36(4) (pp. 442-466)

Cause-Related Marketing – Led Corporate Social Responsibility in International Business-to-Business Markets: The Contingent Roles of Host-Country Sustainable Development (2019)
Liu, Gordon; Wu, Meng-Shan Sharon; Ko, Wai Wai; Chen, Cheng-Hao Steve and Chen, Yantai
International Marketing Review, 37(4) (pp. 713-734)

Value-informed pricing for virtual digital products: Evidence from Chinese MMORPG industry (2018-10-03)
Ren, Qun; Rong, Ke; Lu, Chao; Liu, Gordon and Ross, Margaret
International Journal of Market Research, 62(3) (pp. 350-368)

How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances? (2018-08-31)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Ethics, 151(2) (pp. 497-516)

Network-Bonding Actions, Quality of Ties, and Channel Member Collaboration: Evidence from UK-based Small Firms (2018)
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac and Takeda, Sachiko
Journal of Small Business Management, 59(1) (pp. 13-46)

External supply chain flexibility and product innovation performance: A study of small- and medium-sized UK-based manufacturers (2018)
Ko, Wai Wai Joyce; Liu, Gordon; Ngugi, Isaac K. and Chapleo, Chris
European Journal of Marketing, 52(9/10) (pp. 1981-2004)

Managing employee attention and internal branding (2017-10)
Liu, Gordon; Ko, Wai Wai and Chapleo, Chris
Journal of Business Research, 79 (pp. 1-11)

Overcoming the liability of smallness by recruiting through networks in China: a guanxi-based social capital perspective (2017)
Ko, Wai Wai and Liu, Gordon
The International Journal of Human Resource Management, 28(11) (pp. 1499-1526)

Environmental Strategy and Competitive Advantage: The Role of Small- and Medium-Sized enterprises' Dynamic Capabilities (2017)
Ko, Wai Wai and Liu, Gordon
Business Strategy and the Environment, 26(5) (pp. 584-596)

A Typology of Guanxi-Based Governance Mechanisms for Knowledge Transfer in Business Networks of Chinese Small and Medium-Sized Enterprises (2017)
Ko, Wai Wai and Liu, Gordon
Group & Organization Management, 42(4) (pp. 548-590)

Proactive Entrepreneurial Behaviour, Market Orientation, and Innovation Outcomes: A Study of Small- and Medium-sized Manufacturing Firms in the UK (2017)
Liu, Gordon; Ko, Wai Wai Joyce; Ngugi, Isaac and Takeda, Sachiko
European Journal of Marketing, 51(11/12) (pp. 1980-2001)

Perceptions of HR practices on job motivation and work-life balance (2016)
Bui, Hong T.M.; Liu, Gordon and Footner, Sarah
International Journal of Manpower, 37(6) (pp. 1004-1023)

The Nature of the Co-Evolutionary Process (2015-12-31)
Liu, Gordon and Rong, Ke
Group & Organization Management, 40(6) (pp. 809-842)

Understanding the Process of Knowledge Spillovers: Learning to Become Social Enterprises (2015-08-24)
Ko, Wai Wai and Liu, Gordon
Strategic Entrepreneurship Journal, 9(3) (pp. 263-285)

The Role of Internal Branding in Nonprofit Brand Management: An Empirical Investigation (2015-04-01)
Liu, Gordon; Chapleo, Chris; Ko, Wai Wai and Ngugi, Isaac K.
Nonprofit and Voluntary Sector Quarterly, 44(2) (pp. 319-339)

An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan (2015-03)
Liu, Gordon; Eng, Teck-Yong and Takeda, Sachiko
Entrepreneurship Theory and Practice, 39(2) (pp. 267-298)

Managing Branding and Legitimacy: A Study of Charity Retail Sector (2014-08-01)
Liu, Gordon; Eng, Teck-Yong and Sekhon, Yasmin Kaur
Nonprofit and Voluntary Sector Quarterly, 43(4) (pp. 629-651)

Charity Retailing in the United Kingdom: A Managerial Capabilities Perspective (2014-07)
Liu, Gordon and Ko, Wai-Wai
Journal of Small Business Management, 52(3) (pp. 390-406)

Strategic Orientation and Social Enterprise Performance (2014-06-01)
Liu, Gordon; Takeda, Sachiko and Ko, Wai-Wai
Nonprofit and Voluntary Sector Quarterly, 43(3) (pp. 480-501)

An integrated model of cause-related marketing strategy development (2014)
Liu, Gordon and Ko, Wai Wai
AMS Review, 4(3-4) (pp. 78-95)

Strategic Direction of Corporate Community Involvement (2013-07)
Liu, Gordon; Eng, Teck-Yong and Ko, Wai-Wai
Journal of Business Ethics, 115(3) (pp. 469-487)

Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making (2013-03)
Liu, Gordon
Journal of Business Ethics, 113(2) (pp. 243-263)

A study of non-profit organisations in cause-related marketing: Stakeholder concerns and safeguarding strategies (2013)
Liston-Heyes, Catherine and Liu, Gordon
European Journal of Marketing, 47(11/12) (pp. 1954-1974)

The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations (2012-12-01)
Eng, Teck-Yong; Liu, Chih-Yao Gordon and Sekhon, Yasmin Kaur
Nonprofit and Voluntary Sector Quarterly, 41(6) (pp. 1092-1115)

Organizational Learning and Marketing Capability Development: A Study of the Charity Retailing Operations of British Social Enterprise (2012-08-01)
Liu, Gordon and Ko, Wai-Wai
Nonprofit and Voluntary Sector Quarterly, 41(4) (pp. 580-608)

An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives (2011-05)
Liu, Gordon and Ko, Wai-Wai
Journal of Business Ethics, 100(2) (pp. 253-281)

Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective (2011)
Liu, Gordon and Ko, Wai-Wai
Journal of Business Ethics, 104(2) (pp. 251-268)

Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries (2010-03)
Liu, Gordon; Liston-Heyes, Catherine and Ko, Wai-Wai
Journal of Business Ethics, 92(2) (pp. 195-210)

Cause-Related Marketing in the Retail and Finance Sectors: An Exploratory Study of the Determinants of Cause Selection and Nonprofit Alliances (2010-02)
Liston-Heyes, Catherine and Liu, Gordon
Nonprofit and Voluntary Sector Quarterly, 39(1) (pp. 77-101)

The Influence of Music Liking in Green Product Advertisements on Purchase Intention: Positive Brand Attitudes, Music Mode, and Music Tempo (2021-06-24)
Abolhasani, Morteza; Liu, Gordon and Hang, Haiming
In : International Conference on Research in Advertising (ICORIA) (24-26 Jun 2021, Bordeaux, France)

Greenwashing: how ads get you to think brands are greener than they are (2022-06-20)
Abolhasani, Morteza; Liu, Gordon and Golrokhi, Zahra
The Conversation, United Kingdom.