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Professor Rosina Marquez Reiter

Profile summary

Professional biography

I am Professor of Pragmatics and Interactional Discourse Analysis  and Head of the School of Languages and Applied Linguistics in the Faculty of Wellbeing, Education and Languages Studies at The Open University.


As Head of School my role is to define the strategy and vision for the School’s development and ongoing success, and to provide the leadership and support needed to implement and achieve key objectives and goals.


Prior to joining the OU in 2019 I was a Reader and Senior Lecturer at The University of Surrey where I acted as Head of Spanish, Director of Postgraduate Taught Programmes, including Director of Master programmes in Intercultural Communication with International Business, Communication and International Marketing, and Director of Postgraduate Research Students.


My academic qualifications include an MA in Applied Linguistics and a PhD in Linguistics.

Research interests

My research interests are interpersonal pragmatics and sociolinguistics, and my research is primarily built around the analysis of interactional data. I have an interest in supervising PhD projects in these areas, with a focus on topics that involve the examination of conversational interaction, (im)politeness and the relationship between linguistic practices and mobility in diverse communicative environments.

Teaching interests

I have both designed and taught a range of undergraduate and postgraduate modules in (Spanish) language and society, pragmatics, interpersonal and intercultural communication.

Impact and engagement

I am an academic member of the AHRC Peer Review College (2010-2021), an academic reviewer for Consejo Nacional de Investigaciones Científicas y Técnicas CONICET, Argentina (2017-now) and the Spanish Ministry of Science, Technology and Innovation (Agencia Nacional de Evaluación y Prospectiva, Secretaría General de Ciencia, Tecnología e Innovación) (2015-now).


I am Associate editor of Pragmatics (2012- now), founding editor and Editor-in-Chief of Spanish in Context (2004-2010) and currenlty act as co-editor of Spanish in Context (2010- now). I am also an Advisory Board member of a number of journals, including Journal of Politeness Research: Language, Behaviour, Culture; Complutense Journal of English Studies, International Journal of Language Studies, Journal of Language, Linguistics and Translation, International Arab Journal of English For Specific Purposes, Contrastive Pragmatics.


Confessions of lockdown breaches. Problematising morality during the Covid-19 pandemic (2021-07)
Márquez Reiter, Rosina
Journal of Pragmatics, 179 (pp. 61-69)

How can ethnography contribute to understanding (im)politeness? (2021-02-03)
Marquez Reiter, Rosina
Journal of Politeness Research: Language, Behavior, Culture, 17(1) (pp. 35-59)

Alternative Approaches to Politeness and Impoliteness: An Introduction (2021-02)
Kádár, Dániel Z.; Parvaresh, Vahid and Marquez Reiter, Rosina
Journal of Politeness Research: language, behavior, culture, 17(1) (pp. 1-7)

Sociality and Moral Conflicts (2021)
Marquez Reiter, Rosina and Kadar, D.
Pragmatics and Society ((In Press))

The value of vale: negotiating the progressivity of service in a market restaurant (2021)
Marquez Reiter, Rosina and Cantarutti, Marina
Contrastive Pragmatics (pp. 1-30)

The Politics of Conviviality: on the ground experiences from Spanish-speaking Latin Americans in Elephant & Castle, London. (2021)
Marquez Reiter, Rosina
Journal of Sociolinguistics ((In press))

A pragmatics of intimacy (2020-07-01)
Marquez Reiter, Rosina and Frohlich, David M.
Internet Pragmatics, 3(1) (pp. 1-33)

Denunciation, blame and the moral turn in public life (2019-04)
Marquez Reiter, Rosina and Haugh, Michael
Discourse, Context & Media, 28 (pp. 35-43)

Introduction: Language and speakerhood in migratory contexts (2019)
Marquez Reiter, R. and Martín Rojo, L.
International Journal of the Sociology of Language(257) (pp. 1-16)

Language surveillance: pressure to follow local models of speakerhood among Latinx students in Madrid (2019)
Martín Rojo, L. and Marquez Reiter, R.
International Journal of the Sociology of Language(257) (pp. 17-48)

Exploring the moral compass: denunciations in a Facebook carpool group (2018-12-31)
Marquez Reiter, R. and Orthaber, S.
Internet Pragmatics, 1(2) (pp. 241-270)

Banal interculturalism. Latin Americans in Elephant & Castle (2018)
Patiño-Santos, A. and Marquez Reiter, R.
Language and Intercultural Communication, 19(3) (pp. 227-241)

Interviews as sites of ideological work (2017-05-31)
Marquez Reiter, Rosina
Spanish in Context, 15(1) (pp. 54-76)

The discursive construction of moral agents among Spanish-speaking Latin American retailers in Elephant & Castle (2017)
Marquez Reiter, R. and Patiño-Santos, A.
Tilburg Papers in Cultural Studies(194)

When routine calls for information become interpersonally sensitive (2016-12-05)
Orthaber, Sara and Marquez Reiter, Rosina
Pragmatics and Society, 7(4) (pp. 638-663)

Requests and counters in Russian traffic police officer-citizen encounters: face and identity implications (2016-12-05)
Marquez-Reiter, R; Ganchenko, K and Charalambidou, A
Pragmatics and Society, 7(4) (pp. 512-539)

(Im)politeness and (im)morality: Insights from intervention (2015-07-01)
Marquez Reiter, R and Kadar, DZ
Journal of Politeness Research: language, behavior, culture, 11(2) (pp. 239-260)

The dynamics of complaining in a Latin American for-profit commercial setting (2013-10)
Marquez Reiter, Rosina
Journal of Pragmatics, 57 (231 - 247)

Fabricated ignorance: The search for good value for money (2013-01)
Marquez Reiter, Rosina
Pragmatics, 23(4) (pp. 661-684)

‘‘Talk to the hand’’. Complaints to a public transport company (2011-12-01)
Orthaber, S and Marquez Reiter, R
Journal of Pragmatics, 43(15) (3860 - 3876)

Multilingual and transnational encounters in late modernity: linguistic practices and social processes’ (2010-02-13)
Martin Rojo, Luisa and Marquez Reiter, Rosina
Sociolinguistic Studies, 4(2) (443- 462)

Introduction: Service provision in a globalised world (2010)
Marquez Reiter, Rosina and Martin Rojo, Luisa
Sociolinguistic Studies, 4(2) (259 - 265)

A ella no le gusta que le digan María y a mí que me traten de tú. A window into Latin American diversity’ (2010)
Marquez Reiter, Rosina
Sociolinguistic Studies, 4(2) (371 - 412)

Intra-cultural variation: Explanations in service calls to two Montevidean service providers. (2008-02-13)
Marquez Reiter, Rosina
Journal of Politeness Research: language, behavior, culture, 4(1) (1 - 29)

‘Interactional closeness in service calls to Montevidean carer service company’, (2006)
Marquez Reiter, R
Research on Language and Social Interaction, 39(1) (7 - 39)

‘Complaint calls to a caregiver service company: The case of desahogo’ (2005)
Marquez Reiter, R
Intercultural pragmatics, 2(4) (481 - 513)

A comparative study of certainty and conventional indirectness: evidence from British English and Peninsular Spanish’ (2005)
Marquez Reiter, R; Fulcher, G and Rainey, I
Applied Linguistics, 26(1) (1 - 31)

Characteristics and functions of direct quotes in Hispanic fiction. A linguistic analysis (2003-04-01)
Marquez Reiter, R

Task difficulty in speaking tests’ (2003)
Fulcher, G and Marquez Reiter, R
Language Testing, 20(3) (321 - 344)

A contrastive study of indirectness in Spanish: evidence from Peninsular Uruguayan Spanish’ (2000)
Marquez Reiter, R
Pragmatics, 12(2) (135 - 151)

Politeness phenomena in British English and Uruguayan Spanish: the case of requests’, (1997)
Marquez Reiter, R
Miscelánea: A Journal of English and American Studies, 18 (159 - 167)

A sociolinguistics of diaspora.Latino practices, identities and ideologies (2015-09-01)
Marquez Reiter, R
Publisher : Routledge | Published : New York

Meditated Business Interactions. Intercultural Communication between speakers of Spanish (2011-07)
Marquez Reiter, Rosina
ISBN : 9780748637201 | Publisher : Edinburgh University Press | Published : Edinburgh

Spanish Pragmatics (2005)
Marquez Reiter, R and Placencia, ME
Publisher : Palgrave

Current trends in the pragmatics of Spanish (2004-07)
Márquez-Reiter, R and Placencia, ME
ISBN : 1588115208 | Publisher : John Benjamins Publishing Co

Linguistic Politeness in Britain and Uruguay (2000)
Marquez Reiter, R
Publisher : John Benjamins | Published : Amsterdam

Service Encounter Discourse (2021-04-22)
Marquez Reiter, Rosina and Felix-Brasdefer, J. Cesar
In: Haugh, M.; Kadar, D. and Terkourafi, M. eds. The Handbook of Sociopragmatics. Cambridge Handbooks in Language and Linguistics (pp. 496-519)
ISBN : 978-1-108-84496-3 | Publisher : Cambridge University Press | Published : Cambridge

Intercultural Communication in a globalised world: the case of Spanish (2020-07-27)
Márquez Reiter, Rosina and Hidalgo Dowing, Raquel
In: Koike, Dale A. and Félix-Brásdefer, J. Cesar eds. The Routledge Handbook of Spanish Pragmatics. Routledge Spanish Language Handbooks
ISBN : 9781138316461 | Publisher : Routledge

La provisión de servicios (2020)
Marquez Reiter, Rosina
In: M. Victoria, Escandell-Vidal; Amenós Pons, José and Ahern, Aoife Kathleen eds. Pragmatica
ISBN : 978-84-460-4871-8 | Publisher : Alkal: Madrid

Navigating commercial constraints in a Spanish service call (2019)
Marquez Reiter, R.
In: Conejos Biltvich, Garcés and Hernández López, P. eds. Mediated Service Encounters
Publisher : John Benjamins Publishing Company | Published : Amsterdam

Navigating commercial constraints in a service call (2018)
Marquez Reiter, Rosina
In: Technology mediated service encounters
Publisher : John Benjamins Publishing

CONTEXTUALIZING SERVICE-ENCOUNTERS AND (IM)POLITENESS (Im)politeness in service encounters: Cultural practices in transformation (2017-01-02)
Marquez Reiter, R
In: Handbook of Impoliteness
Publisher : Palgrave Macmillan

(Im)politeness in Service Encounters (2017)
Marquez Reiter, Rosina and Bou-Franch, Patricia
In: Culpeper, Jonathan; Haugh, Michael and Kádár, Dániel Z. eds. The Palgrave Handbook of Linguistic (Im)politeness (pp. 661-687)
ISBN : 978-1-137-37507-0 | Publisher : Palgrave Macmillan UK

Cortesia y descortesia (2015-12-21)
Marquez Reiter, R
In: Gutierrez-Rexach, J. ed. Enciclopedia de Linguistica Hispanica
ISBN : 9781317498018 | Publisher : Routledge

Marquez Reiter, R
Publisher : Palgrave MacMillan

'Thanks for nothing': Impoliteness in service calls (2015-02-01)
Orthaber, Sara and Márquez Reiter, Rosina
In: Ruhi, Şükriye and Aksan, Yeşim eds. Exploring (Im)politeness in Specialized and General Corpora: Converging Methodologies and Analytic Procedures
ISBN : 978-1-4438-7119-8 | Publisher : Cambridge Scholars Publishing

Marquez Reiter, R
In: Exploring (im)politeness in specialized and generalized corpora
ISBN : 1-4438-7119-2

Disattending Customer Dissatisfaction on Facebook: A Case Study of a Slovenian Public Transport Company (2015)
Márquez-Reiter, Rosina; Orthaber, Sara and Kádár, Dániel Z.
In: Christopher, Elizabeth ed. International Management and Intercultural Communication (pp. 108-126)
Publisher : Palgrave Macmillan UK

The dynamics of (im)mobility: (in)transient capitals and linguistic ideologies among Latin American migrants in London and Madrid (2014-12-08)
Marquez Reiter, R. and Martín Rojo, L.
In: Marquez Reiter, R. and Martín Rojo, L. eds. A Sociolinguistics of Diaspora: Latino Practices, Identities and Ideologies (pp. 83-101)
ISBN : 9780415712996 | Publisher : Routledge

Orthaber, S and Marquez Reiter, R
In: Exploring impoliteness in specialized and generalized corpora: converging methodologies and analytic procedures
Publisher : Cambridge Scholars Publishing.

Telephone conversation openings across languages, cultures and settings (2010-08-17)
Márquez Reiter, Rosina and Luke, Kang-Kwong
In: Pragmatics across languages and cultures. Handbooks of Pragmatics [HOPS] (7) (pp. 103-138)
ISBN : 978-3-11-021444-4 | Publisher : De Gruyter Mouton

How to get rid of a telemarking agent? Facework strategies in an intercultural service call (2009-05-25)
Marquez Reiter, R
In: Bargiela-Chiappini, F; Haugh, M and Matsumoto, YFRW eds. Face, Communication and Social Interaction(3)
ISBN : 1845539133 | Publisher : Equinox

Politeness studies (2009)
Marquez Reiter, R
In: The Handbook of Business Discourse(13) (166 - 179)
ISBN : 748628010 | Publisher : Edinburgh University Press | Published : Edinburgh

Interactions en site commercial à Montevideo et à Edimbourg (Royaume Uni): “engagement” et « considération enver autri (2008)
Marquez Reiter, R and Stewart, M
In: Kerbrat-Orecchioni, C and Traverso, V eds. Les Interactions en site Commercial. Invariants et variants(9) (277 - 302)
ISBN : 2847881344 | Publisher : ENS Editions | Published : Lyon

Displaying closeness and respectful distance in Montevidean and Quinteno service encounters (2004)
Márquez Reiter, R and Placencia, ME
In: Marquez Reiter, RAPME ed. Current Trends in the Pragmatics of Spanish (121 - 155)
ISBN : 1588115208 | Publisher : John Benjamins | Published : Amsterdam/Philadelphia

The pragmatics of Spanish beyond Spain (2004)
Marquez Reiter, R and Placencia, ME
In: Marquez Reiter, R and Placencia, ME eds. Current Trends in the Pragmatics of Spanish (15 - 30)
Publisher : John Benjamins | Published : Amsterdam

Pragmatic variation in Spanish: external request modifications in Uruguayan and Peninsular Spanish’ (2003)
Marquez Reiter, R
In: A Romance Perspective on Language Knowledge and Use. (166 - 180)
Publisher : John Benjamins

Estrategias de cortesía en el español hablado en Montevideo. Lo cortés no quita lo valiente’. (2002)
Marquez Reiter, R
In: Actos de habla y cortesía en español (89 - 106)
Publisher : Lincom

The teaching of ‘politeness’ in the language classroom (1998)
Marquez Reiter, R
In: Perspectivas Pragmáticas en Lingüística Aplicada (290 - 297)
Publisher : Anubar | Published : Zaragoza

Sensitising Spanish learners of English to cultural differences: the case of politeness’. (1997)
Marquez Reiter, R
In: The Cultural Context in Foreign Language Teaching. (143 - 155)
Publisher : Peter Lang | Published : Frankfurt