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  2. Mr Olamide Akintimehin

Mr Olamide Akintimehin

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Publications

Investigating consumers' brand desirability for upcycled luxury brands (2022-09)
Phau, Ian; Akintimehin, Olamide Oluwabusola and Lee, Sean
Strategic Change, 31(5) (pp. 523-531)


Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks (2022)
Phau, Ian; Akintimehin, Olamide and Lee, Sean
Journal of Fashion Marketing and Management: An International Journal ((Early Access))