Available online
Description
The view from the top of business. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and em...erging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. Evan and his guests discuss McDonald's. After a rocky period in the middle of the last decade, how well has the global burger chain managed to revive its famous fast-food formula? They also debate whether the progress of radical new technology has slowed down. Evan is joined in the studio by Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonald's UK.
The view from the top of business. The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with people running leading and em...erging companies. The programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. Evan and his guests discuss McDonald's. After a rocky period in the middle of the last decade, how well has the global burger chain managed to revive its famous fast-food formula? They also debate whether the progress of radical new technology has slowed down. Evan is joined in the studio by Greg Lucier, chief executive of US biotechnology company Life Technologies; Rita Clifton, chairman of branding consultancy Interbrand; Jill McDonald, chief executive of McDonald's UK.
| Series: | The bottom line; Series 9 |
|---|---|
| Episode | 2 |
| First transmission date: | 01-10-2011 |
| Published: | 2011 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:30:00 |
| Note: | BBC News Channel version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Rita Clifton; Evan Davis; Greg Lucier; Jill McDonald |
| Publisher: | BBC Open University |
| Link to related site: | Radio 4 website: http://www.bbc.co.uk/programmes/b006sz6t BBC News website: http://www.bbc.co.uk/programmes/b00hzc0h/episodes/guide |
| Production number: | JOUA655F |
| Videofinder number: | 82296 |
| Available to public: | no |
