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Sep 10

Cause-related marketing

Tuesday, September 10, 2019 - 15:00 to 16:00

Berrill Lecture Theatre, Walton Hall, The Open University, MK6 7AA

<p>As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, will deliver his inaugural lecture on how effective corporate social responsibility strategies enhance a firm&rsquo;s reputation with its key stakeholders.</p>

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