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The cultural value of Shakespeare Lives 2016

The British Council commissioned the Open University to develop an evaluation plan for Shakespeare Lives (SL) in 2016 based on the Cultural Value Model, a methodological tool devised by the Open University in collaboration with the British Council that offers an innovative and comprehensive approach to assessing the impact of the British Council’s Cultural Relations Programmes. The Cultural Value Model combines existing performance assessment data gathered by the British Council with additional qualitative and quantitative data collected by The Open University as part of the project.

About Shakespeare Lives 2016

Shakespeare Lives was a year-long global programme of events and activities celebrating William Shakespeare’s work on the 400th anniversary of his death in 2016. The programme was run by the British Council and the GREAT Britain campaign and celebrated Shakespeare as a playwright for all people and all nations. More than 140 countries took part in the festivities, with people experiencing Shakespeare through film screenings, exhibitions, performances and in schools, alongside a programme of unique online collaborations.

Online resources produced as part of Shakespeare Lives remain available. This includes innovative short films inspired by Shakespeare, digital platforms that allow you to “remix” the plays, and educational resources for schools and English language learners of all ages, in the UK and around the world.


Lead Academic

Professor Marie Gillespie, Open University

Project research team

Margie Cheesman, Oxford Internet Institute, University of Oxford

Dr James Dennis, Portsmouth University

Dr Lilian Ji, Macquarie University

Vitaly Kazakov, Manchester University

Ilia Lvov, St Andrews University

Dr Eva Nieto, Open University

Professor Ben O’Loughlin, Royal Hollloway College

Billur Aslan Ozgul, Bournemouth University

Dr Nour Shreim, Insigh Manager, YouView

Stephan Thiel, Studio Nand, Berlin

Ellen Watts, Royal Holloway College

Dr Alistair Willis, Open University

Colin Wilding, Freelance Consultant, International Broadcasting Audience Research