While many businesses have struggled to survive the economic doldrums of recent years, some have bucked the trend and flourished. In this new series, we delve into four fascinating business worlds to discover the secrets of their success and reveal some very modern ways of making money.
From the spectacular unpopularity of "New Coke" to the detergent which destroyed clothes, this is the ultimate guide to what not to do in business. To make it big, companies need to take some risks, but what happens when the gamble does not pay off? This series goes behind the headlines to analyse what went wrong and why.
Over a working week, our CEOs are given a corporate workout: a series of three challenges that gets them out of the boardroom to explore their organisation, staff, customers and the competition. The tasks are decided and set from within the organisation. The CEO also sets themselves a challenge – what have they always wanted to crack or understand but have never had the time?
Why are there still so few women in the top jobs in business? Entrepreneur Hilary Devey is on a mission to discover why men still dominate in senior roles. Hilary's motivated by the business benefits that come with mixed gender leadership and she's determined to find solutions that could transform women's prospects - starting with changes inside her own company.
Across the Western world, countries teeter on the edge of insolvency. Unemployment is climbing, banks have failed and rioters have taken to the streets. The hopes of politicians, central bankers and all of us rest with economists and their theories. But are they right and which ones should we implement? This witty and provocative series conveys complicated ideas in a lively and accessible way.
While many businesses have struggled to survive the economic doldrums of recent years, some have bucked the trend and flourished. In this new series, we delve into four fascinating business worlds to discover the secrets of their success and reveal some very modern ways of making money. Want to change the world? Every so often someone comes up with an idea that does just that. Edison’s light bulb is an obvious example, but there are hundreds of other ideas that go beyond technical innovation. Ideas about how we organise and run our society or the way we live our lives, such as votes for women and universal healthcare, can have a dramatic impact on millions of people.
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