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Dr Fiona Harris

Profile summary

Professional biography

Fiona is a Senior Lecturer in Management in the Department for Strategy and Marketing. Her doctoral research was in brand management. Prior to joining The Open University, Fiona held research posts at Loughborough University, the Defence Research Agency and Xerox Research Centre Europe, conducting research in a variety of areas of applied psychology and product/system development, including advanced in-vehicle systems, a range of future aircraft cockpit displays and human-computer interaction.

Research interests

Fiona’s current research interests mainly concern ethical marketing practice and the application of marketing principles and techniques to improve health and social wellbeing. She has conducted and contributed to a range of research in social marketing and behaviour change, which includes the use of positive affect in message framing to support smoking cessation, the impact of marketing and branding on adolescent and adult drinking and interventions to encourage sustainable clothing behaviour. Her research also draws on her background in applied psychology and doctoral research on brand management.

Teaching interests

Fiona chairs Marketing and society (B324) a Level 3 elective in the BA (Hons) Business Studies programme. She has authored module material on marketing, management, ethics, corporate social responsibility and brand management for a range of modules and levels.

Impact and engagement

Fiona was a contributor to a report reviewing the effects, uses and interpretations of commercial messages and activities, which formed part of an independent assessment of the impact of the commercial world on children's well-being for the Department of Children, Schools and Families.

External collaborations

Fiona is the founder and Chair of the Academy of Marketing's Ethics and Marketing Special Interest Group.

Fiona's current research projects involve collaborations with Deakin University and Macquarie Univeristy in Australia and with colleagues at the Institute for Social Marketing.

Research groups

NameTypeParent Unit
Institute for Social MarketingInstituteThe Faculty of Business and Law