Goop: a classicist’s take on the ‘power’ of ancient remedies

31 October 2018

Lifestyle company Goop – founded and run by actor and businessperson Gwyneth Paltrow – was fined US$145,000 (£112,000) for making unscientific claims about products on its website: specifically, that its jade and rose quartz eggs, intended to be inserted vaginally, could help to balance hormones and regulate menstrual cycles. In a recent interview with the […]

Read more about Goop: a classicist’s take on the ‘power’ of ancient remedies