Available online
Description
What is strategy and why do businesses need it? What distinguishes a good strategy from a bad one or a non-strategy? Not to be confused with goals or a company's ambition, strategy is a word that i...s often mis-used and misapplied. But in reality it can make the difference between success and failure - especially if it's adaptable to changes in the market. Evan Davis looks at where companies have got strategy right and where it's gone badly wrong.
What is strategy and why do businesses need it? What distinguishes a good strategy from a bad one or a non-strategy? Not to be confused with goals or a company's ambition, strategy is a word that i...s often mis-used and misapplied. But in reality it can make the difference between success and failure - especially if it's adaptable to changes in the market. Evan Davis looks at where companies have got strategy right and where it's gone badly wrong.
| Series: | The Bottom Line |
|---|---|
| First transmission date: | 08/03/2018 |
| Original broadcast channel: | BBC Radio4 |
| Published: | 2018 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OUDA web pages. |
| Duration: | 00:27:31 |
| + Show more... | |
| Producer: | Julie Ball |
| Presenter: | Evan Davis |
| Contributors: | Michael Jacobides; Jacqueline de Rojas; Ann Cairns |
| Link to related site: | BBC Radio4 website: https://www.bbc.co.uk/programmes/b09th5ct |
| Keyword(s): | Tech UK |
| Subject terms: | London Business School |
| Production number: | 230898 |
| Videofinder number: | 230898 |
| Available to public: | no |
