Available online
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis meets "appreneurs" trying to make money in a marketplace where traditional business rules do not apply. Becoming an appreneur is easy. All you need is a computer and a couple of hundred pounds. And an idea of course. No surprise perhaps that thousands of new apps are created every week to serve the ever growing smart phone and tablet computer market. But what happens next? How do you make a living if your product is free? And if you sell your app, how high can you go when buyers expect a lot for very little? And how do you market to customers without knowing who they are?
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis meets "appreneurs" trying to make money in a marketplace where traditional business rules do not apply. Becoming an appreneur is easy. All you need is a computer and a couple of hundred pounds. And an idea of course. No surprise perhaps that thousands of new apps are created every week to serve the ever growing smart phone and tablet computer market. But what happens next? How do you make a living if your product is free? And if you sell your app, how high can you go when buyers expect a lot for very little? And how do you market to customers without knowing who they are?
| Series: | The bottom line; Series 14 |
|---|---|
| First transmission date: | 2013-05-30 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2013 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Rosamund Jones |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Barry Meade; Anthony Steed; Max Whitby |
| Publisher: | BBC Open University |
| Production number: | PEI44002423/AAA |
| Available to public: | no |
