Available online
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Joined by three top business executives, the programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. Evan and his guests consider the perils and possibilities of doing business in an overcrowded market, with too many products chasing too few customers. And ahead of the arrival of the latest James Bond film, they swap thoughts on product placement and celebrity endorsement. How do you ensure your products are seen in all the right places and none of the wrong ones? In the studio are Willie Walsh, Chief Executive of International Airlines Group; fashion and retail expert Kim Winser; Peter Bamford, Chairman of Supergroup.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Joined by three top business executives, the programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. Evan and his guests consider the perils and possibilities of doing business in an overcrowded market, with too many products chasing too few customers. And ahead of the arrival of the latest James Bond film, they swap thoughts on product placement and celebrity endorsement. How do you ensure your products are seen in all the right places and none of the wrong ones? In the studio are Willie Walsh, Chief Executive of International Airlines Group; fashion and retail expert Kim Winser; Peter Bamford, Chairman of Supergroup.
| Series: | The bottom line; Series 12 |
|---|---|
| Episode | 5 |
| First transmission date: | 2012-10-18 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2012 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Peter Bamford; Evan Davis; Willie Walsh; Kim Winser |
| Publisher: | BBC Open University |
| Production number: | PEH49000564 |
| Available to public: | no |
