Available online
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Joined by three top business executives, the programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. Evan Davis asks his guests what it takes to rescue a sinking company. It's said that the best way to make a small fortune in the wine business is to start with a large one. Evan Davis and his guests explore just how profitable selling crushed grapes really is. How do they convince consumers they are offering quality and value? Joining Evan in the studio are Graham Sumeray, CEO Fine + Rare; Dan Jago, Category Director (Beers, Wines and Spirits) at Tesco's; Alok Mathur, co-founder and director Soul Tree Wines.
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Joined by three top business executives, the programme is broadcast first on BBC Radio 4 and later on BBC World Service Radio, BBC World News TV and BBC News Channel TV. Evan Davis asks his guests what it takes to rescue a sinking company. It's said that the best way to make a small fortune in the wine business is to start with a large one. Evan Davis and his guests explore just how profitable selling crushed grapes really is. How do they convince consumers they are offering quality and value? Joining Evan in the studio are Graham Sumeray, CEO Fine + Rare; Dan Jago, Category Director (Beers, Wines and Spirits) at Tesco's; Alok Mathur, co-founder and director Soul Tree Wines.
| Series: | The bottom line; Series 13 |
|---|---|
| First transmission date: | 2013-03-14 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2013 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Dan Jago; Alok Mathur; Graham Sumeray |
| Publisher: | BBC Open University |
| Production number: | AUDA636B |
| Available to public: | no |
