Available online
Description
Naked bath bombs, in-store coffee shops and customer satisfaction charts: Evan Davis and guests discuss some of the secrets to retailing success. Each of them runs of a chain of stores but with hun...dreds, even thousands of outlets both here and abroad, how do they maintain their brand identity? And what persuades customers to buy their products ahead of their rivals'?Guests:Mark Constantine, Founder and Managing Director, Lush cosmetics, Debbie Robinson, Managing Director, Spar UK, Robert Forrester, Founder and CEO, Vertu Motors plc.
Naked bath bombs, in-store coffee shops and customer satisfaction charts: Evan Davis and guests discuss some of the secrets to retailing success. Each of them runs of a chain of stores but with hun...dreds, even thousands of outlets both here and abroad, how do they maintain their brand identity? And what persuades customers to buy their products ahead of their rivals'?Guests:Mark Constantine, Founder and Managing Director, Lush cosmetics, Debbie Robinson, Managing Director, Spar UK, Robert Forrester, Founder and CEO, Vertu Motors plc.
| Series: | The bottom line; Series 19 |
|---|---|
| Episode | 2 |
| First transmission date: | 2015-02-05 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2015 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | James A Frank |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Mark Constantine; Debbie Robinson; Robertus Forrester |
| Publisher: | BBC Open University |
| Production number: | AUDA833B |
| Available to public: | no |
