Available online
Description
Artificial snow, a plastic hairbrush and a non-spill baby beaker: How do you turn an idea into a successful business? Three entrepreneurs discuss with Evan Davis the process of designing a product ...and getting it onto the market. How do you finance the project and what's the best way to protect your design from copycats? We'll hear how one inventor risked everything in a legal battle against a company that stole her design. And discover how to create more than 200 types of fake snow.Guests: Shaun Pulfrey, Founder and CEO, Tangle Teezer, Mandy Haberman, Founder, Haberman Products, Darcey Crownshaw, Founder and MD, Snow Business
Artificial snow, a plastic hairbrush and a non-spill baby beaker: How do you turn an idea into a successful business? Three entrepreneurs discuss with Evan Davis the process of designing a product ...and getting it onto the market. How do you finance the project and what's the best way to protect your design from copycats? We'll hear how one inventor risked everything in a legal battle against a company that stole her design. And discover how to create more than 200 types of fake snow.Guests: Shaun Pulfrey, Founder and CEO, Tangle Teezer, Mandy Haberman, Founder, Haberman Products, Darcey Crownshaw, Founder and MD, Snow Business
| Series: | The bottom line; Series 19 |
|---|---|
| Episode | 4 |
| First transmission date: | 2015-02-19 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2015 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Sally Abrahams |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Shaun Pulfrey; Mandy Haberman; Darcey Crownshaw |
| Publisher: | BBC Open University |
| Production number: | AUDA852B |
| Available to public: | no |
