Available online
Description
Social advertising: Evan Davis and guests discuss the growing power of celebrities, the rise of the money-making super-fans who "like" their products and the vloggers with consumer clout.... How effective are these new social campaigns and how will they change the advertising industry?
Social advertising: Evan Davis and guests discuss the growing power of celebrities, the rise of the money-making super-fans who "like" their products and the vloggers with consumer clout.... How effective are these new social campaigns and how will they change the advertising industry?
| Series: | The bottom line; Series 18 |
|---|---|
| Episode | 2 |
| First transmission date: | 2014-10-09 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2014 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Rosmund Jones |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Edwina Dunn; Dominic Burch; Robin Grant |
| Publisher: | BBC Open University |
| Production number: | AUDA885B |
| Available to public: | no |
