Available online
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Faulty children's beds, mislabelled horsemeat burgers and exploding dishwashers are among the products recalled by companies in the UK to protect the health and safety of consumers. Evan Davis and guests discuss the process for recalling defective items and find out how quickly manufacturers and distributors must act. What are the logistics of getting back hundreds of thousands of products from consumers? And what impact does a recall have on a company's reputation? Does it reassure or unnerve customers?
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Faulty children's beds, mislabelled horsemeat burgers and exploding dishwashers are among the products recalled by companies in the UK to protect the health and safety of consumers. Evan Davis and guests discuss the process for recalling defective items and find out how quickly manufacturers and distributors must act. What are the logistics of getting back hundreds of thousands of products from consumers? And what impact does a recall have on a company's reputation? Does it reassure or unnerve customers?
| Series: | The bottom line; Series 17 |
|---|---|
| Episode | 9 |
| First transmission date: | 2014-07-24 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2014 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Sally Abrahams |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Gerard Bos; Chris Dee; Vince Shiers |
| Publisher: | BBC Open University |
| Production number: | AUDA899B |
| Available to public: | no |
