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Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Predicting the future is a skill that can earn investors and businesses a fortune - but get it wrong and disaster looms. In sectors like energy and technology planning decades ahead is an absolute necessity - but how can CEOs know what the world will look like in 2030 and how do they persuade shareholders and staff to come along for the ride? Evan Davis meets three business leaders who are placing massive bets on the future of farming, biomass fuel and the creation of a hyper-connected global society and finds out about timing, balancing risk and holding your nerve. Also, the view from America, Sweden and the UK on corporate tax is discussed.
Metadata describing this Open University audio programme
Series: The bottom line; Series 14
Episode 7
First transmission date: 2013-07-11
Original broadcast channel: BBC Radio 4
Published: 2013
Rights Statement: Rights owned or controlled by The Open University
Restrictions on use: This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages.
Duration: 00:30:00
Note: Radio 4 version
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Producer: Rosamund Jones
Presenter: Evan Davis
Contributors: Evan Davis; Jim Rogers; Dorothy Thompson; Hans Vestburg
Publisher: BBC Open University
Production number: PEI44002435/AAA
Available to public: no