Available online
Description
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Making money from products with a controversial image is the topic for Evan Davis and his guests who represent companies selling drugs and sex toys. These companies are testing our morals and the regulations set up to protect them. So how do you market products that many people disapprove of? And how do you manage the social and business opprobrium you encounter?
The view from the top of business. Presented by Evan Davis, The Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Making money from products with a controversial image is the topic for Evan Davis and his guests who represent companies selling drugs and sex toys. These companies are testing our morals and the regulations set up to protect them. So how do you market products that many people disapprove of? And how do you manage the social and business opprobrium you encounter?
| Series: | The bottom line; Series 17 |
|---|---|
| Episode | 3 |
| First transmission date: | 2014-06-12 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2014 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Rosamund Jones |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Jean Rasbridge; Andy Williams; Neal Slateford |
| Publisher: | BBC Open University |
| Production number: | AUDA917B |
| Available to public: | no |
