Available online
Description
What is the role of a business leader? To tell staff what to do or allow them to decide for themselves? One theory about management is that it should turn itself upside-down and permit those closes...t to the customer to dictate all sorts of business decisions including pricing, marketing and how to deal with complaints. This programme, first broadcast in 2013, won the Wincott Radio Journalism of the Year Award.
What is the role of a business leader? To tell staff what to do or allow them to decide for themselves? One theory about management is that it should turn itself upside-down and permit those closes...t to the customer to dictate all sorts of business decisions including pricing, marketing and how to deal with complaints. This programme, first broadcast in 2013, won the Wincott Radio Journalism of the Year Award.
| Series: | The bottom line; Series 18 |
|---|---|
| Episode | 8 |
| First transmission date: | 2014-11-20 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2014 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Rosamund Jones |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; John Timpson; Nikki King; Gerry Robinson |
| Publisher: | BBC Open University |
| Production number: | AUDA949B |
| Available to public: | no |
