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Description
The British love fast food. Each year we munch our way through thirty billion pounds worth. On The Bottom Line this week Evan Davis and guests discuss the burgeoning burger market. There are new ch...allengers to the traditional big boys, like Five Guys, who claim to offer better quality burgers and a "casual dining experience." Whilst one old famous brand from the 1970s, Wimpy, is attempting to make a come-back with re-branded restaurants and menu. But what's the recipe for success in this already over-crowded market?Guests: John Eckbert, Managing Director of Five Guys;Bruce Layzell, Managing Executive of International Markets at Famous Brands (the South African company who own Wimpy and Steers)And Martin Breeden, Regional Director of Intu, who own some of Britain's biggest shopping centres.
The British love fast food. Each year we munch our way through thirty billion pounds worth. On The Bottom Line this week Evan Davis and guests discuss the burgeoning burger market. There are new ch...allengers to the traditional big boys, like Five Guys, who claim to offer better quality burgers and a "casual dining experience." Whilst one old famous brand from the 1970s, Wimpy, is attempting to make a come-back with re-branded restaurants and menu. But what's the recipe for success in this already over-crowded market?Guests: John Eckbert, Managing Director of Five Guys;Bruce Layzell, Managing Executive of International Markets at Famous Brands (the South African company who own Wimpy and Steers)And Martin Breeden, Regional Director of Intu, who own some of Britain's biggest shopping centres.
| Series: | The bottom line; Series 20 |
|---|---|
| Episode | 6 |
| First transmission date: | 2015-07-02 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2015 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | James A. Frank |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; John Eckbert; Bruce Layzell; Martin Breeden |
| Publisher: | BBC Open University |
| Production number: | PEK45001728 |
| Available to public: | no |
