Available online
Description
Whether you're selling breakfast cereals, criminal tags or excavator buckets, expanding your business overseas can be a game changer. But when's the right time to export and which countries should ...you target? Evan Davis and guests discuss the ups and downs of trading internationally. They'll share their stories on why it can be easier to sell abroad than at home, how to adapt products for a new market and why doing your homework can ensure that nothing is lost in translation. Top tips on how to make exporting a business boost not a foreign flop.
Whether you're selling breakfast cereals, criminal tags or excavator buckets, expanding your business overseas can be a game changer. But when's the right time to export and which countries should ...you target? Evan Davis and guests discuss the ups and downs of trading internationally. They'll share their stories on why it can be easier to sell abroad than at home, how to adapt products for a new market and why doing your homework can ensure that nothing is lost in translation. Top tips on how to make exporting a business boost not a foreign flop.
| Series: | The bottom line; Series 19 |
|---|---|
| Episode | 7 |
| First transmission date: | 2015-03-12 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2015 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Sally Abrahams |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Sara Murray; Giles Turrell; Jacqui Miller |
| Publisher: | BBC Open University |
| Production number: | AUDA997B |
| Available to public: | no |
