Available online
Description
Fifty minutes of English for Business language exercises on the theme of branding and advertising. Exercises include spoken role plays to practise both grammar and general fluency, and a variety o...f studio and location extracts for listening practice. Topics include researching the competitin, changing image, and the psychology of advertising campaigns. The main case study used is Skoda UK.
Fifty minutes of English for Business language exercises on the theme of branding and advertising. Exercises include spoken role plays to practise both grammar and general fluency, and a variety o...f studio and location extracts for listening practice. Topics include researching the competitin, changing image, and the psychology of advertising campaigns. The main case study used is Skoda UK.
| Module code and title: | L550, World Class: English for Business |
|---|---|
| Item code: | L550; AC08; 01 |
| Recording date: | 1999 |
| Published: | 1999 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| + Show more... | |
| Producer: | Claire Sandry |
| Contributors: | Amanda Abington; Katie Campbell; Nigel Cassidy; Leslie de Chernatony; Charles Dale; Nigel Greaves; Heather Horner; Veronika Hyks; Judie Lannon; Don McCorkindale; Nick Mercer |
| Publisher: | Open University |
| Keyword(s): | English language; Business English |
| Production number: | 98YL9021LJO |
| Available to public: | no |
