Available online
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| OU Presentation: |
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| Publisher: | The Open University |
| Date of publication: | 2000 |
| Subject(s): | English Language Business English English language comprehension staff recruitment personnel job description job vacancy trainee managers graduate trainees personnel skills personal attributes ambition advertising CV curriculum vitae résumé careers advisor covering letter interviews references induction intonation competitors competition market share data market research advertisement special offers SMART brainstorming brand image service industry public relations selling questioning open-ended questions tag questions complaints customer service globalisation multinationals global branding local culture |
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| Type of text: | reference material: transcript |
| Table of contents: | Module 7 Recruiting new staff; Module 8 Advertising and competititon; Module 9 Selling the product |
