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This is the final programme in the section of the course which is concerned with the population explosion in India, and it is introduced by Hedy Brown, Lecuter in Social Psychology at the Open Uni...versity. It focuses upon the study of the psychological processes involved in the difflusion and acceptance of change by looking at the introduction of family planning methods in India. Hedy Brown describes the dimensions of the problem facing India. The role of the mass media in changing the climate of opinion towards innovation is examined. It is concluded that they supply the initial information and create an awareness of the problem which may be built upon through interpersonal communications. Film is introduced to demonstrate the wide variety of strategies used in the implementation of family planning policy. This sequence includes an extract from an Indian Government cartoon on family planning. Hedy Brown then talks to Dr Kashyap, Medical Advisor to the Indian High Commissioner in London,who was previously in charge of family planning in India. Dr Kashyap describes in detail the local and national strategies employed by the Indian Government to persuade people to adopt family planning measures. Hedy Brown then hands over to the Dean of the Faculty of Social Sciences, Professor Michael Drake, who concludes the Social Sciences Foundation Course.
This is the final programme in the section of the course which is concerned with the population explosion in India, and it is introduced by Hedy Brown, Lecuter in Social Psychology at the Open Uni...versity. It focuses upon the study of the psychological processes involved in the difflusion and acceptance of change by looking at the introduction of family planning methods in India. Hedy Brown describes the dimensions of the problem facing India. The role of the mass media in changing the climate of opinion towards innovation is examined. It is concluded that they supply the initial information and create an awareness of the problem which may be built upon through interpersonal communications. Film is introduced to demonstrate the wide variety of strategies used in the implementation of family planning policy. This sequence includes an extract from an Indian Government cartoon on family planning. Hedy Brown then talks to Dr Kashyap, Medical Advisor to the Indian High Commissioner in London,who was previously in charge of family planning in India. Dr Kashyap describes in detail the local and national strategies employed by the Indian Government to persuade people to adopt family planning measures. Hedy Brown then hands over to the Dean of the Faculty of Social Sciences, Professor Michael Drake, who concludes the Social Sciences Foundation Course.
| Module code and title: | D100, Understanding society: a foundation course |
|---|---|
| Item code: | D100; 36 |
| First transmission date: | 24-10-1971 |
| Published: | 1971 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:00:04 |
| + Show more... | |
| Producer: | Nicholas Gosling |
| Contributors: | Hedy Brown; Michael Drake; David Glass |
| Publisher: | BBC Open University |
| Keyword(s): | Family planning; India |
| Footage description: | Hedy Brown introduces the programme and states that India's population will be considered from the point of view of a social psychologist particularly in the field of family planning. Graph of birth and death statistics 1921 - 1971 shown Hedy Brown reviews the problems of promoting birth control in India, size of population, illiteracy etc., and the role of the mass media as a means of promoting change. Methods of promoting birth control methods in India are shown. 1. Posters 2. Mobile clinics (demonstration of fitting of IUD device on model) 3. Propaganda elephant distributing condom 4. Puppet show 5. Radio 6. Cartoon. Hedy Brown questions Dr. Kashyap on the Indian family planning programme. Dr. Kashyap explains the reasons behind the form the campaigns have taken and gives further examples of individual campaigns mounted. M. Drake sums up the course and indicatesits aims. |
| Master spool number: | 6HT/70140 |
| Production number: | 6HT70140 |
| Available to public: | no |
