Available online
Description
This major new series told by the Money Programme team, tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.... This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kellogg's, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live. This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance. Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health.
This major new series told by the Money Programme team, tells the untold story of how big business feeds us by transforming simple commodities into everyday necessities and highly profitable brands.... This episode tells the incredible story of how business has turned grain into one of the biggest success stories of the modern food industry. With unprecedented access to the world's largest food companies, including Kellogg's, this is the inside story of how breakfast cereals have transformed the way we eat and the way we live. This is the original processed, convenience food. It has ushered in a modern age of plenty in terms of choice and abundance. Cereals are cheap and abundant but their real value lies in the processing, advertising and marketing that goes into creating well known brands. It's a controversial business that both responds to and drives our changing relationship with food and our obsession with health.
| Series: | The foods that make billions |
|---|---|
| Episode | 2 |
| First transmission date: | 30-11-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:58:58 |
| + Show more... | |
| Producer: | Hamo Forsyth |
| Publisher: | BBC Open University |
| Link to related site: | BBC Website: http://www.bbc.co.uk/programmes/b00wdf5t OU Website: http://www.open.edu/openlearn/whats-on/ou-on-the-bbc-the-foods-make-billions |
| Production number: | FKAL041P |
| Videofinder number: | 81896 |
| Available to public: | no |
