Available online
Description
Evan Davis uncovers the astonishing inside stories of how some of world's most successful businesses have made monumental mistakes. With British business leaders including Sir Richard Branson, Sir ...Martin Sorrell and Rita Clifton, Evan reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes. Company insiders give their own accounts of these very public blunders, including how a bestselling soft drink hit the headlines and fell from favour; why there was such a backlash to a blip in a computer giant's usually faultless PR handling; and how a jewellery empire was toppled with a few careless comments. Evan extracts universal lessons from each exceptional error in this essential guide to what not to do in business.
Evan Davis uncovers the astonishing inside stories of how some of world's most successful businesses have made monumental mistakes. With British business leaders including Sir Richard Branson, Sir ...Martin Sorrell and Rita Clifton, Evan reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes. Company insiders give their own accounts of these very public blunders, including how a bestselling soft drink hit the headlines and fell from favour; why there was such a backlash to a blip in a computer giant's usually faultless PR handling; and how a jewellery empire was toppled with a few careless comments. Evan extracts universal lessons from each exceptional error in this essential guide to what not to do in business.
| Series: | Business nightmares with Evan Davis |
|---|---|
| First transmission date: | 16-05-2011 |
| Original broadcast channel: | BBC2 |
| Published: | 2011 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:59:01 |
| + Show more... | |
| Producer: | Ruth Shurman |
| Presenter: | Evan Davis |
| Contributors: | Harry Arnold; Claudia Beaumont; Mark Borkowski; Richard Branson; Tim Burrows; Duncan F. Cameron; Steve Chazin; Harry Chichy; Rita Clifton; Helen Cooper; Kath Dalmeny; Evan Davis; Robert Derbyshire; James Dyson; Ruby Hammer; Millie Kendall; Mark Kimber; Michael Knowles; Andrew Marsden; Craig Mawdsley; John Nairn; Gerald Ratner; Geoffrey Robinson; Terry Wogan |
| Publisher: | BBC Open University |
| Link to related site: | BBC website: http://www.bbc.co.uk/programmes/b00yyc9j OU website: http://www.open.edu/openlearn/whats-on/business-nightmares |
| Production number: | FKAM731N |
| Videofinder number: | 82011 |
| Available to public: | no |
