Available online
Description
How can Britain stay ahead of its competitors in the global economy? In the second part of his investigation into what we do and make in Britain, Evan Davis argues its right for Britain to concentr...ate on excelling in the knowledge economy. Industries such as pharmaceuticals and technology, which rely on innovation creativity and invention, can contribute greatly to the nation's bank balance. He travels to "silicon fen" outside Cambridge to see the high tech company worth billions after designing chips for mobile phones and tells the story of how one invention transformed the fortunes of glass makers, Pilkington. He also visits China to investigate how British branding and marketing expertise is faring in this new and booming market.
How can Britain stay ahead of its competitors in the global economy? In the second part of his investigation into what we do and make in Britain, Evan Davis argues its right for Britain to concentr...ate on excelling in the knowledge economy. Industries such as pharmaceuticals and technology, which rely on innovation creativity and invention, can contribute greatly to the nation's bank balance. He travels to "silicon fen" outside Cambridge to see the high tech company worth billions after designing chips for mobile phones and tells the story of how one invention transformed the fortunes of glass makers, Pilkington. He also visits China to investigate how British branding and marketing expertise is faring in this new and booming market.
| Series: | Made in Britain |
|---|---|
| Episode | 2 |
| First transmission date: | 2011 |
| Published: | 2011 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:58:43 |
| + Show more... | |
| Producer: | Jon Stephens |
| Presenter: | Evan Davis |
| Contributor: | Evan Davis |
| Publisher: | BBC Open University |
| Link to related site: | Website: http://www.open.ac.uk/openlearn/whats-on/ou-on-the-bbc-made-britain?page=1 |
| Keyword(s): | Money Programme |
| Master spool number: | BOU050778 |
| Production number: | FKAW582S |
| Videofinder number: | 82110 |
| Available to public: | no |
