Available online
Description
Theo Paphitis follows three companies trying to do business in Vietnam - a communist country that's embracing capitalism, but on its own terms. With its rapid economic expansion, Vietnam really is ...an emerging market. The rewards for British companies who get it right here could be huge. But so, too, could the risks. Theo travels to Ho Chi Minh City, Hanoi and the World Heritage Site Ha Long Bay to follow the three companies as they try and succeed in this dynamic new market. There's luxury boat manufacturer Fairline, who want to set up a dealership in Vietnam to sell their eye-wateringly expensive boats. Their potential partners are two British businessmen who arrived in the UK thirty years ago as Vietnamese Boat People. There's Creative Education, with their ambitious plans to run an International School and set up a region-wide teacher training business. Theo also follows Haymarket, who want to find a local partner to publish their magazines 4-4-2 and Autocar in Vietnam.
Theo Paphitis follows three companies trying to do business in Vietnam - a communist country that's embracing capitalism, but on its own terms. With its rapid economic expansion, Vietnam really is ...an emerging market. The rewards for British companies who get it right here could be huge. But so, too, could the risks. Theo travels to Ho Chi Minh City, Hanoi and the World Heritage Site Ha Long Bay to follow the three companies as they try and succeed in this dynamic new market. There's luxury boat manufacturer Fairline, who want to set up a dealership in Vietnam to sell their eye-wateringly expensive boats. Their potential partners are two British businessmen who arrived in the UK thirty years ago as Vietnamese Boat People. There's Creative Education, with their ambitious plans to run an International School and set up a region-wide teacher training business. Theo also follows Haymarket, who want to find a local partner to publish their magazines 4-4-2 and Autocar in Vietnam.
| Series: | Theo's adventure capitalists |
|---|---|
| Episode | 1 |
| First transmission date: | 04-05-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:58:47 |
| + Show more... | |
| Producer: | Emma De'ath |
| Publisher: | BBC Open University |
| Link to related site: | : http://www.open2.net/theosadventure/vietnam_summary.html |
| Keyword(s): | Creative Education; Fairline Boats; Haymarket Media |
| Subject terms: | Entrepreneurship; International business enterprises--Vietnam; Paphitis, Theo, 1959-; Vietnam |
| Production number: | FKIG721P |
| Videofinder number: | 81619 |
| Available to public: | no |
