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Description
Theo Paphitis travels to India, to see if three intrepid British companies can succeed in one of the fastest-expanding economies in the world. With cultural ties going back centuries, India and Bri...tain have many things in common. But is doing business one of them? Or are we worlds apart? Theo travels to Mumbai (with its 14 million population), and Central India to see how three very different British companies, with three very different products, try to make their dreams a reality. There's luxury watch manufacturer Bremont, whose stainless steel watches cost up to six thousand pounds a pop. Regenatec, a company trying to find enough green oil to sell their diesel converter kit in the biggest diesel market in the world. And Marmite, the classic British breakfast spread. Will the Indians love it or hate it?
Theo Paphitis travels to India, to see if three intrepid British companies can succeed in one of the fastest-expanding economies in the world. With cultural ties going back centuries, India and Bri...tain have many things in common. But is doing business one of them? Or are we worlds apart? Theo travels to Mumbai (with its 14 million population), and Central India to see how three very different British companies, with three very different products, try to make their dreams a reality. There's luxury watch manufacturer Bremont, whose stainless steel watches cost up to six thousand pounds a pop. Regenatec, a company trying to find enough green oil to sell their diesel converter kit in the biggest diesel market in the world. And Marmite, the classic British breakfast spread. Will the Indians love it or hate it?
| Series: | Theo's adventure capitalists |
|---|---|
| Episode | 2 |
| First transmission date: | 11-05-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:58:57 |
| + Show more... | |
| Producer: | Emma De'ath |
| Publisher: | BBC Open University |
| Link to related site: | : http://www.open2.net/theosadventure/india_summary.html |
| Keyword(s): | Bremont; Regenatec |
| Subject terms: | Entrepreneurship; International business enterprises--India; Marmite (Trademark); Paphitis, Theo, 1959-; India |
| Production number: | FKIG722J |
| Videofinder number: | 81617 |
| Available to public: | no |
