Available online
Description
Theo travels to Brazil's business hub, Sao Paolo, to Bauru - in the heart of sugar cane country - and to the glamorous Rio De Janeiro to chart the fortunes of three British companies with very diff...erent aims and ambitions. There's Sleek Make Up, an East London company specialising in cosmetics for darker-skinned women. Dreamaid, a web site aimed at helping the world's poorer artists sell their wares to richer customers around the world, using Brazil as the testing ground. A familiar name in the UK, Cadbury were eyeing the Brazilian chocolate market, one of the fastest-growing in the world.
Theo travels to Brazil's business hub, Sao Paolo, to Bauru - in the heart of sugar cane country - and to the glamorous Rio De Janeiro to chart the fortunes of three British companies with very diff...erent aims and ambitions. There's Sleek Make Up, an East London company specialising in cosmetics for darker-skinned women. Dreamaid, a web site aimed at helping the world's poorer artists sell their wares to richer customers around the world, using Brazil as the testing ground. A familiar name in the UK, Cadbury were eyeing the Brazilian chocolate market, one of the fastest-growing in the world.
| Series: | Theo's adventure capitalists |
|---|---|
| Episode | 3 |
| First transmission date: | 18-05-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:58:44 |
| + Show more... | |
| Producer: | Emma De'ath |
| Publisher: | BBC Open University |
| Link to related site: | : http://www.open2.net/theosadventure/brazil_summary.html |
| Keyword(s): | Dreamaid; Sleek MakeUP |
| Subject terms: | Cadbury UK; Entrepreneurship; International business enterprises--Brazil; Paphitis, Theo, 1959-; Brazil |
| Production number: | FKIG723D |
| Videofinder number: | 81618 |
| Available to public: | no |
