
Module code and title: | P677, Marketing in action |
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Item code: | P677; 04 |
First transmission date: | 28-10-1985 |
Published: | 1985 |
Rights Statement: | |
Restrictions on use: | |
Duration: | 00:24:14 |
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Producer: | Roger Penfound |
Contributor: | Fran Morrison |
Publisher: | BBC Open University |
Keyword(s): | Convention; Corporate image; Crown Financial Management; Incentive travel; Intangible product; Marketing; Selling; Service sector; Travel organisation; Venice |
Master spool number: | HOU5447 |
Production number: | FOUP248H |
Videofinder number: | 3064 |
Available to public: | no |