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Description
Two case studies on the use of information technology in the development of business strategy.
Two case studies on the use of information technology in the development of business strategy.
| Module code and title: | B882, Creative management |
|---|---|
| Item code: | B882; 02 |
| First transmission date: | 1991 |
| Published: | 1991 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:25:00 |
| + Show more... | |
| Producer: | David Libbert |
| Contributor: | William Woollard |
| Publisher: | BBC Open University |
| Keyword(s): | Management; Strategy |
| Footage description: | Footage - Downtown Phoenix. Greyhound Corporate Centre. US dollars being printed (0'50"-1'48") - Reed Enterprise. Greyhound Corporate Centre (2'48"-3'16") - University of Arizona, Tuscon (3'26"-3'35") - Electronic meeting room. GroupSystems (4'00"-4'48") - Electronic meeting room (5'37"-7'20") - Electronic meeting room. Hard copy of meetings (8'30"-9'02") - Reed Enterprise (13'08"-13'40") - Magazines (13'51"-14'02") - Graphic of cognitive mapping system (14'36"-15'15") - Graphic of cluster analysis (16'39"-16'56") - Computer keeping track of the whole model. Group work (17'16"-19'27") - Computer screen with cluster analysis (20'25"-21'22") - Reed's brochure based on computer model (22'05"-22'31") - Reed Enterprises & Greyhound's computer systems (23'19"-23'43"). |
| Master spool number: | HOU6826 |
| Production number: | FOUP398P |
| Videofinder number: | 3753 |
| Available to public: | no |
