Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis is joined by a panel of top executives from the world of public relations to discuss exactly what it is that they do. He also finds out what advice they would give to companies in crisis; what should they say when it all goes wrong? Evan is joined by chairman of Chime Communications Lord Bell, chief executive of Editorial Intelligence Julia Hobsbawm and chief executive of Edelman UK Robert Phillips.
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis is joined by a panel of top executives from the world of public relations to discuss exactly what it is that they do. He also finds out what advice they would give to companies in crisis; what should they say when it all goes wrong? Evan is joined by chairman of Chime Communications Lord Bell, chief executive of Editorial Intelligence Julia Hobsbawm and chief executive of Edelman UK Robert Phillips.
| Series: | The bottom line; Series 4 |
|---|---|
| Episode | 3 |
| First transmission date: | 13-02-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:30:00 |
| Note: | BBC News Channel version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Lord Bell; Evan Davis; Julia Hobsbawm; Robert Phillips |
| Publisher: | BBC Open University |
| Link to related site: | Radio 4 website: http://www.bbc.co.uk/programmes/b006sz6t BBC News website: http://www.bbc.co.uk/programmes/b00hzc0h/episodes/guide |
| Production number: | FOUR562N |
| Videofinder number: | 81684 |
| Available to public: | no |
