Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis discusses whether hedge funds have contributed to the economic crisis and whether they should be allowed to trade without being regulated. Hugh Hendry, one of the UK's most outspoken fund managers, offers his thoughts. Plus Gordon Frazer, head of Microsoft UK, and Jasmine Montgomery, of Futurebrand, discuss the future of computing and the real value of a brand.
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis discusses whether hedge funds have contributed to the economic crisis and whether they should be allowed to trade without being regulated. Hugh Hendry, one of the UK's most outspoken fund managers, offers his thoughts. Plus Gordon Frazer, head of Microsoft UK, and Jasmine Montgomery, of Futurebrand, discuss the future of computing and the real value of a brand.
| Series: | The bottom line; Series 1 |
|---|---|
| Episode | 3 |
| First transmission date: | 28-02-2009 |
| Published: | 2009 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:22:29 |
| Note: | BBC News Channel Version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributor: | Evan Davis |
| Publisher: | BBC Open University |
| Link to related site: | Website: http://www.bbc.co.uk/programmes/b00hrsn2 |
| Keyword(s): | Future of computing. |
| Subject terms: | Banks and banking--Government policy; Branding (Marketing); Business enterprises--Finance; Hedge funds |
| Production number: | FOUR741P |
| Videofinder number: | 8045 |
| Available to public: | no |
