Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the upturn, whenever that might come. Evan meets Sir Moir Lockhead of FirstGroup, one of the world's biggest transport companies, Christina Domecq of leading technology company Spinvox and Tom Purves, chief executive of Rolls Royce Motor Cars.
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis challenges his guests on the art - and the complications - of pricing. For once, as recession gloom deepens, bosses of big business discuss the upturn, whenever that might come. Evan meets Sir Moir Lockhead of FirstGroup, one of the world's biggest transport companies, Christina Domecq of leading technology company Spinvox and Tom Purves, chief executive of Rolls Royce Motor Cars.
| Series: | The bottom line; Series 1 |
|---|---|
| Episode | 4 |
| First transmission date: | 07-03-2009 |
| Published: | 2009 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:22:04 |
| Note: | BBC News Channel Version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributor: | Evan Davis |
| Publisher: | BBC Open University |
| Link to related site: | Website: http://www.bbc.co.uk/programmes/b00hxz21 |
| Keyword(s): | Economic recovery. |
| Subject terms: | Business enterprises--Finance; Economics; Pricing; Recessions |
| Production number: | FOUR742J |
| Videofinder number: | 8048 |
| Available to public: | no |
