Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis asks his panel of top business guests whether the pace of business life has sped up. They also discuss the power of advertising; is it true that the more you spend the more you get? Evan is joined by the chief executive of WPP Sir Martin Sorrell, chairman of Interbrand Rita Clifton and managing partner of private equity firm ISIS Wol Kolade.
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis asks his panel of top business guests whether the pace of business life has sped up. They also discuss the power of advertising; is it true that the more you spend the more you get? Evan is joined by the chief executive of WPP Sir Martin Sorrell, chairman of Interbrand Rita Clifton and managing partner of private equity firm ISIS Wol Kolade.
| Series: | The bottom line; Series 4 |
|---|---|
| Episode | 6 |
| First transmission date: | 06-03-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:30:00 |
| Note: | BBC News Channel version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Rita Clifton; Evan Davis; Wol Kolade; Martin Sorrell |
| Publisher: | BBC Open University |
| Link to related site: | Radio 4 website: http://www.bbc.co.uk/programmes/b006sz6t BBC News website: http://www.bbc.co.uk/programmes/b00hzc0h/episodes/guide |
| Production number: | JOUA565W |
| Videofinder number: | 81693 |
| Available to public: | no |
