Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Like everyday products such as milk and bread, brands themselves have a shelf life. What was trendy and coveted a few years ago - or even a few weeks ago - can seem tired and stale now. Guests talk about reviving a brand and remaking old products for new consumers. What's at the top of the to-do list when moving in to carry out a brand refurbishment? Plus discussion about nostalgia value versus fresh thinking, and how fashionable brands survive in a crowded marketplace. The panel also chats about business conferences. Is jetting off somewhere to meet competitors and customers useful, or are those big gatherings just a boring waste of time? We'll go behind the scenes and find out what the guests really think about corporate events. This week Evan is joined by Crispin Tweddell, founder and chairman of Piper Private Equity; Rupert Gavin, chief executive of Odeon and Rita Clifton, chairman of Interbrand.
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Like everyday products such as milk and bread, brands themselves have a shelf life. What was trendy and coveted a few years ago - or even a few weeks ago - can seem tired and stale now. Guests talk about reviving a brand and remaking old products for new consumers. What's at the top of the to-do list when moving in to carry out a brand refurbishment? Plus discussion about nostalgia value versus fresh thinking, and how fashionable brands survive in a crowded marketplace. The panel also chats about business conferences. Is jetting off somewhere to meet competitors and customers useful, or are those big gatherings just a boring waste of time? We'll go behind the scenes and find out what the guests really think about corporate events. This week Evan is joined by Crispin Tweddell, founder and chairman of Piper Private Equity; Rupert Gavin, chief executive of Odeon and Rita Clifton, chairman of Interbrand.
| Series: | The bottom line; Series 5 |
|---|---|
| Episode | 8 |
| First transmission date: | 17-07-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:30:00 |
| Note: | BBC News Channel version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Rita Clifton; Evan Davis; Rupert Gavin; Crispin Tweddell |
| Publisher: | BBC Open University |
| Link to related site: | Radio 4 website: http://www.bbc.co.uk/programmes/b006sz6t BBC News website: http://www.bbc.co.uk/programmes/b00hzc0h/episodes/guide |
| Production number: | JOUA591S |
| Videofinder number: | 81752 |
| Available to public: | no |
