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Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan Davis is joined by a panel of chief executives to discuss the US economy. There was concern over the summer that the world's economic powerhouse could be about to enter a double-dip recession, dragging rest of the world down with it. Those fears may have now subsided, but how is the US economy actually faring? And can the rest of the world thrive without a booming America? The panel also discusses sponsorship - how companies decide which events to back, and how much to spend. Evan is joined in the studio by Nani Beccalli-Falco, President and Chief Executive of GE International; Trevor Matthews, Chief Executive of Friends Provident; Mike Lynch, founder and Chief Executive of Autonomy.
Metadata describing this Open University video programme
Series: The bottom line; Series 6
Episode 1
First transmission date: 26-09-2010
Published: 2010
Rights Statement:
Restrictions on use:
Duration: 00:25:00
Note: BBC News Channel version
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Producer: Neil Koenig
Presenter: Evan Davis
Contributors: Nani Beccalli-Falco; Evan Davis; Mike Lynch; Trevor Matthews
Publisher: BBC Open University
Link to related site: Radio 4 website: http://www.bbc.co.uk/programmes/b006sz6t
BBC News website: http://www.bbc.co.uk/programmes/b00hzc0h/episodes/guide
Production number: JOUA596N
Videofinder number: 81917
Available to public: no