Available online
Description
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves. The panel also discuss company names. What makes a good one? And why the business obsession with changing them? Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of FTSE100 Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company made.com; Phil Bentley, Managing Director of utility company British Gas.
The view from the top of business. Presented by Evan Davis, the Bottom Line cuts through confusion, statistics and spin to present a clearer view of the business world, through discussion with peop...le running leading and emerging companies. Evan and a panel of top guests from the worlds of online retail, investment and utilities examine how young upstart companies can outsmart their well-established incumbent opponents, and how those opponents can defend themselves. The panel also discuss company names. What makes a good one? And why the business obsession with changing them? Evan is joined in the studio by Katherine Garrett-Cox, Chief Executive of FTSE100 Alliance Trust, an investment trust; Brent Hoberman, serial internet entrepreneur and founder of web-based furniture company made.com; Phil Bentley, Managing Director of utility company British Gas.
| Series: | The bottom line; Series 6 |
|---|---|
| Episode | 7 |
| First transmission date: | 06-11-2010 |
| Published: | 2010 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:24:34 |
| Note: | BBC News Channel version |
| + Show more... | |
| Producer: | Neil Koenig |
| Presenter: | Evan Davis |
| Contributors: | Phil Bentley; Evan Davis; Katherine Garrett-Cox; Brent Hoberman |
| Publisher: | BBC Open University |
| Link to related site: | Radio 4 website: http://www.bbc.co.uk/programmes/b006sz6t BBC News website: http://www.bbc.co.uk/programmes/b00hzc0h/episodes/guide |
| Production number: | JOUA602S |
| Videofinder number: | 81934 |
| Available to public: | no |
