Available online
Description
This programme follows efforts of the Guinness brand to reverse the recent decline in UK sales of its famous black stout. It follows the release of a new lighter, sweeter version, Guinness Red, and... a much hyped multi-million pound advertising campaign, including its most complex and expensive advert ever: Tipping Point.
This programme follows efforts of the Guinness brand to reverse the recent decline in UK sales of its famous black stout. It follows the release of a new lighter, sweeter version, Guinness Red, and... a much hyped multi-million pound advertising campaign, including its most complex and expensive advert ever: Tipping Point.
| Series: | The Money Programme |
|---|---|
| First transmission date: | 23-11-2007 |
| Published: | 2007 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:28:59 |
| + Show more... | |
| Producer: | Penny Palmer |
| Contributors: | Philip Almond; Ian Bell; Rita Clifton; Eddie Corcoran; Max Flint; Rich Knight; Andy Lee; Ollie Scott; Julian Spooner; Steve Thomson; Derek Wilkes |
| Publisher: | BBC Open University |
| Link to related site: | Last orders for Guinness: http://news.bbc.co.uk/1/hi/business/7106277.stm Money Programme website: http://www.open2.net/money/ |
| Subject terms: | Alcohol; Brand name products; Brand name products--Marketing--Case studies |
| Production number: | LAAK468N |
| Videofinder number: | 7876 |
| Available to public: | no |
