Available online
Description
The programme follows the rebuilding of the Airfix brand by model train firm Hornby. In the 1980s sales declined, causing Airfix to go into receivership in 1981 and administration in 2006, before b...eing purchased by Hornby. The programme describes how the brand is trying to attract a younger audience by gaining licensing deals to make models of popular TV and film characters such as Doctor Who.
The programme follows the rebuilding of the Airfix brand by model train firm Hornby. In the 1980s sales declined, causing Airfix to go into receivership in 1981 and administration in 2006, before b...eing purchased by Hornby. The programme describes how the brand is trying to attract a younger audience by gaining licensing deals to make models of popular TV and film characters such as Doctor Who.
| Series: | The Money Programme |
|---|---|
| First transmission date: | 07-12-2007 |
| Published: | 2007 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:29:03 |
| + Show more... | |
| Director: | Maria David |
| Producer: | Maria David |
| Presenter: | Max Flint |
| Contributors: | Jim Allen; John Baulch; Darrell Burge; Airfix Collector's Club; Iain Daly; Maria David; Max Flint; Frank Martin; Trevor Snowden; Stormtrooper; Andrew Teal; Michael E. Walters; Arthur Ward; Pete Waterman; |
| Publisher: | BBC Open University |
| Link to related site: | Airfix: Britain's next top model?: http://news.bbc.co.uk/1/hi/business/7131047.stm Money Programme website: http://www.open2.net/money/ |
| Subject terms: | Brand name products; Models and modelmaking; Toys |
| Production number: | LAAK480S |
| Videofinder number: | 7787 |
| Available to public: | no |
