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Description
Professor Thomas C. Lawson, Professor of Strategy and International Management at The Open University Business School, highlights the key contributions of his latest book. In Aligning for Advantage..., Professor Lawton and the co-authors argue that to successfully deliver a company's overarching purpose and intent, competitive strategy needs to be synchronized with strategies for political and regulatory activism and social and environmental engagement.
Professor Thomas C. Lawson, Professor of Strategy and International Management at The Open University Business School, highlights the key contributions of his latest book. In Aligning for Advantage..., Professor Lawton and the co-authors argue that to successfully deliver a company's overarching purpose and intent, competitive strategy needs to be synchronized with strategies for political and regulatory activism and social and environmental engagement.
| First transmission date: | 24-02-2014 |
|---|---|
| Published: | 2014 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | Contact the OU Archive prior to any re-use. Contact university-archive@open.ac.uk. |
| Duration: | 00:01:10 |
| + Show more... | |
| Contributor: | Thomas C. Lawson |
| Publisher: | The Open University |
| Link to related site: | External url: https://youtu.be/AxRKsNLjcls |
| Production number: | OUR00062 |
| Available to public: | no |
