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Description
As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, will deliver his inaugural lecture on how effective corporate social responsibility strategies e...nhance a firm’s reputation with its key stakeholders.
As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, will deliver his inaugural lecture on how effective corporate social responsibility strategies e...nhance a firm’s reputation with its key stakeholders.
| First transmission date: | 11-07-2019 |
|---|---|
| Published: | 2019 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | Contact the OU Archive prior to any re-use. Contact university-archive@open.ac.uk. |
| Duration: | 00:00:35 |
| + Show more... | |
| Contributor: | Gordon Liu |
| Publisher: | The Open University |
| Link to related site: | External url: https://youtu.be/Fc-O-sGB-qM |
| Production number: | OUR00241 |
| Available to public: | no |
