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Description
As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, delivered his inaugural lecture on how effective corporate social responsibility strategies enha...nce a firm’s reputation with its key stakeholders. Hear what Professor Liu has to say in the video.
As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, delivered his inaugural lecture on how effective corporate social responsibility strategies enha...nce a firm’s reputation with its key stakeholders. Hear what Professor Liu has to say in the video.
| Recording date: | 09-09-2019 |
|---|---|
| Recording location: | Walton Hall, Milton Keynes |
| First transmission date: | 27-09-2019 |
| Published: | 2019 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | Contact the OU Archive prior to any re-use. Contact university-archive@open.ac.uk. |
| Duration: | 00:57:20 |
| + Show more... | |
| Contributors: | Gordon Liu; Nick Braithwaite |
| Publisher: | The Open University |
| Link to related site: | External url: https://youtu.be/lBFFPz3tce8 |
| Production number: | OUR00275 |
| Available to public: | no |
